Flashback October 2015: Benjamin Moore names Simply White as the Color of the Year and we experienced a visual cleansing of the palette.   We were swept away with the elegant simplicity of white. But this year, to remind us that there is no one-size-fits-all solution; Shadow, a deep amethyst, is named the 2017 Color of the Year. It is a sultry hue that will drive our sensibilities in a new direction for 2017.
Don’t worry if you’re not the dark brooding type, there is a full palette of complimentary colors introduced by Benjamin Moore to work beautifully with Shadow. And those of us who are clinging to the light airy ambiance of white will be pleased to note that it has not disappeared from our color radar.

While Benjamin Moore uses a dramatic entrance photo to entice us with Shadow’s moody nature, don’t let it frighten you. This sophisticated color can be introduced in small ways for an on-trend update. In fact the complex color composition of Shadow allows it to act as a neutral to be paired with colors you may already have at home.
The complete 2017 color direction includes delicate hues that can be accented by the gem stone qualities found at the deeper end of the palette. If you love drama, go ahead and wrap a room in you favorite passionate shade. For those of us who can’t commit, refresh your colors with accent and accessory pieces.
We’re not telling you to be a slave to fashion, in fact we love the classics. Think of this as a heads-up for colors that will be popping up in stores in 2017. Use what you love and give the others a knowing nod of recognition. Remember, every color and idea we know as a classic, began as a trend.

Adjust your eye to Benjamin Moore’s  Shadow by introducing artwork, area rugs or an accessory piece for an instant update. The entry door is an ideal place to go deep for major impact.

If you are completely infatuated with the 2017 palette, make a stronger commitment with granite, tile or cabinetry. This selection of cabinet finishes from Wood-Mode is available from Geneva Cabinet Company. They are true classics that take on a trendy attitude when paired with Shadow and the other deep companion hues.

Benjamin Moore shares this video to explain some of the research behind this year’s choice for Color of the Year.
When you build or remodel with Lowell a team of experts will guide you through every detailed decision. Whether your style is timeless or trendy, our AIA architect and interior designer will support you with the latest updates and information for everything from architecture to color.

Shopping Links:

Benjamin Moore Paints Color of the Year 2017
Geneva Cabinet Company
Trowbridge GalleryCharlotte Morgan Watercolour Tulips
Surya Rugs
Macy’s Bradbury Sofa
Ultimate Globe
LeCreuset Braiser in Amethyst
KitchenAid Mixer
Wood-Mode Cabinetry
Notting Hll Hardware
Merlin Glass